You see, most real estate agents go to seminars to learn how to prospect. The typical agent spends up to 75% of their time cold calling for leads (you may have received a call like this), holding open houses to connect with unattached buyers, and doing floor time at the office. Many support this activity with HEAVY ADVERTISING CAMPAIGNS for name recognition. (I don't know about you, but I don't know too many people who've call a grocery cart! -Emo)
WE DON'T DO ANY OF THAT!
Because the majority of our business comes by referral, we can spend the time, energy, and resources that other agents spend on prospecting techniques, to really focus on SERVICING YOUR NEEDS…… before, during, and after every real estate transaction! We've positioned our business so it depends on providing outstanding service.
HERE'S HOW IT WORKS
Your friend refers us to you because we did an outstanding job for him or her. You become our client. Now think about this….. we want to not only please you, so you too will refer us to others, but we also want you to be happy because we want to continue to get great referrals from your friend that originally referred us. How can we do this? By focusing on service!
BRIDGING TRUST ISSUES
Referred clients come to us with a built in level of high trust….they trust the person who referred us, listened to how their experience was, and we all get off to a quick start. But what if you don't know us? Maybe you are comparing our web page with other agents' pages. You are now wondering "Is this just real or just more agent smoke?"
THE 3 QUESTIONS!
To help you bridge the trust issue quickly, we will supply you with a list of many of our past clients and their telephone numbers. We will also supply you with these 3 questions to ask them:
Question #1 How was your experience with Emo and his team during your transaction?
Question #2 Did Emo and his team always have your best interest at heart?
Question #3 What was the single greatest service that Emo and his team provided to you during your transaction?
When you hear the answers to these direct, heart of the matter questions, by way of endorsement, we can get of to a great start!
